Holiday “Booze It & Lose It” Campaign Has Begun

December 5th, 2011

State and local law enforcement officers will be working to keep motorists safe this celebratory season with the Holiday “Booze It & Lose It” campaign. Checkpoints and stepped-up patrols will be conducted across North Carolina, now through Monday, Jan. 2. This is part of the ongoing effort by the Governor’s Highway Safety Program (GHSP) to remove impaired drivers from the roads.

“Please plan ahead and designate a sober driver this season so everyone can make it home safe over the holidays,” State Transportation Secretary Gene Conti said.

In 2010, there were 1,017 alcohol-related crashes in North Carolina during the holiday campaign, which ran from Dec. 3 through Jan. 2, resulting in 31 fatalities and 728 injuries. That’s one death each day of the campaign…a steep price for a little too much holiday cheer.

In addition, officers charged more than 3,800 North Carolina motorists with driving while impaired during the 2010 Holiday “Booze It & Lose It” campaign.

Wishing all of you a safe and happy (and let me repeat: SAFE) holiday season!