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    Doctors Ask for Snow Sport Helmets

    February 17th, 2010

    In an editorial in this week’s Journal of the American Medical Association (JAMA), experts report that Of the 600,000 ski- and snowboard-related injuries each year, up to 20% result in traumatic brain injury (TBI)…many times resulting in serious disability or death.

    The editorial calls for a widespread change in the culture of snow sports so that helmet are not only required, but accepted and encouraged in the same way bicycle helmets have been adopted by casual and serious bikers. As a firm that sees a lot of people with TBI, we echo that call for change.

    For any sport with speed or risk of falls, helmets are a smart way to protect your smarts!