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    Something Good from the Toyota Debacle?

    March 3rd, 2010

    in 2004, Toyota launched a new advertising campaign: Toyota–Moving Forward. Since Toyota has implemented recall after recall to address problems with sudden and uncontrollable acceleration from sticking gas pedals, people have begun joking that the motto should should be changed to:  Toyota–Moving Forward, and We Just Can’t Stop.

    It has been frightening to watch Toyota’s freefall from paragon of safety to…well, no one really knows how deep the pit they’ve dug really is. For consumers, the single bright point is that these events and the Congressional hearings that have taken place over the last two weeks may lead to new safety rules.

    According to an Associated Press article:

    We need to look at current law and ask if it is strong enough to prevent something like this from happening again,” said Sen. Jay Rockefeller, D-W.Va., chairman of the Senate Committee on Commerce, Science and Transportation, which held a hearing Tuesday on Toyota.

    In addition:

    Transportation Secretary Ray LaHood told the committee Tuesday that his agency may recommend that every new vehicle sold in the United States be equipped with the brakes, something that would require a relatively inexpensive software upgrade.

    Check out the full story on

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